I never thought about being an artist. I just like having thought experiments, exploring new concepts and ideation stages of entrepreneurship. It turns out that conceptual art is a great way to express the inspiration I have. It gets me the best of both worlds: I have total creative freedom to explore new concepts without any form of commercial pressure. Succes speaks for itself and failure doesn’t exist.
Work
My work is best described as serial conceptual art. My strength is in the thought process, not in craftmanship. I try to play with the tension between idea and execution, supply and demand, scarcity and limitlessness. The concept of ‘value creating art‘ has a prominent role in my work.
Signature
The inventor in me wants to come up with original ideas. From an entrepreneural perspective I want mass producable products in order to scale the company. And as an artist I want my work to be timeless.
Originality, scalability and timelessness brought me to digitally created art: original ideas can be easily displayed on everyones phone and at the same time there is an original physical edition that is timeless as a painting – while being protected by printed and digital certificates of authenticity.
I want my work – objectively seen – to be great through uniqueness, consistency and quality. This can only be achieved altogether if fixed conditions are met:
- The concept must arouse amazement
- The execution must be so easy that anyone can do it
- The physical component must be timelessly beautiful
The first criterium – arouse amazement – is easy to meet since my art has its roots in conceptual thinking. There is always an idea or a concept to discover – preferably on multiple layers. Some of my favorite subjects are exponential growth, scarcity, the golden ratio and time. Often there is an expectation for the future. How shall this work develop? What’s the limit?
The second criterium – executable by everyone – comes from my fascination for ideaviruses. Those things you read about and think ‘why didn’t I came up with that’? Well… I want to be the one to come up with that. And I want to inspire you through the admiring and frustrating feeling you get when you realize that you can come up with these kinds of ideas yourself.
All works are made according to clear production instructions. So once you fathom the idea, you know how to make the next item yourself. That’s where you change from a spectator to a participant.
The third criterium – being timelessly beautiful – is subjective and therefore it’s hard to measure. The aforementioned production instructions help me to create coherent compositions: excepted fonts, all shapes are mathematically justified and all colors comply to logical sequences.
Since there are only logical shapes and colors in my art – on the contrary of almost all other paintings, sculptures and pictures – all works will always be beautiful. Or at least appropriate, because beauty remains subjective after all.
Gold standard
My work is meant to the be timeless. I want my pricing to be timeless as well, so future generations all over the world can put my works’ value development into perspective with their modern day currency. That’s why my prices are based on the gold standard.
The currencies on this website are indicative. Actual prices of artworks are determined by the weight in gold shown and the trading rates on the day of the transaction. See https://goldprice.org/ for the current rates.
Customer research is mandatory for transactions exceeding €10,000 by Dutch national law (Wwft).